# Operational e-commerce for Arafilum | abuenoben

> Full-stack development of the Arafilum store: catalog, checkout, orders, invoices, payments, shipping and administration in one operational flow.

Canonical URL: https://abuenoben.com/en/cases/arafilum-operational-ecommerce
Language: en

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Artisan e-commerce and D2C operations

A working store base with catalog, checkout, orders, invoices and admin connected in one flow.

By [Armando Bueno Ben](/en/about)

![Arafilum homepage screenshot with product catalog, checkout and store navigation.](/images/cases/arafilum-commerce-1440.webp)

## How it was delivered

01

### Starting point

The brand needed to sell online, not just show a landing page: catalog, cart, payments, orders, shipping, emails, invoices and admin.

02

### Intervention

I built the MVP end to end with public store, checkout, customer account, admin panel, PDF invoices, emails, shipping and multi-channel base.

03

### Ownership taken

Full-stack development, e-commerce, payment integrations, operations and admin.

04

### Outcome

A working store base with catalog, checkout, orders, invoices and admin connected in one flow.

## Decisions and scope

### Why administration was part of the scope

The starting point required selling and managing orders. The MVP therefore connects the public store with operations: catalog, checkout, customer account, invoices, emails and shipping. Scope covers continuing an order after payment as well as presenting products.

### What the case demonstrates

The public website allows inspection of the storefront and purchase journey. This case also documents the backend and administration included in the MVP, which are not public visitor pages. It describes technical delivery for a direct client; no sales uplift or conversion rate is attributed without comparable commercial data.

## How this applies to your agency

A functional e-commerce delivery with admin, payment, email, invoicing, logistics and operational base.

## Project context

[Open public website](https://arafilum.com)

Context

Artisan brand with direct sales, its own catalog and order operations.

Frame

Direct client with authorization to show and link the work.

Role

Full stack, e-commerce, payment integrations, operations and administration.

Visibility

Public case linked with authorization.

## Technology and decisions

Technical base

Next.js, TypeScript, database, payments, email, PDFs and deployment.

Time frame

MVP by phases until sales, operation and minimal administration were covered.

What I learned

For a small e-commerce, showing product is not enough: the system has to charge, register, communicate, ship and invoice.

## Related services

[Custom web development](/en/custom-web-development)[Full-stack development](/en/freelance-full-stack-developer)[Bring this delivery to your agency](/en/agencies/white-label-web-development)

## Do you have a delivery with a similar risk?

With the objective, timing, current state and validation owner I can tell you whether there is a real fit and what I would review first.

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