01
Starting point
The brand needed to sell online, not just show a landing page: catalog, cart, payments, orders, shipping, emails, invoices and admin.
Back to case studies
Artisan e-commerce and D2C operations
Operational e-commerce for Arafilum
A working store base with catalog, checkout, orders, invoices and admin connected in one flow.
How it was delivered
02
Intervention
I built the MVP end to end with public store, checkout, customer account, admin panel, PDF invoices, emails, shipping and multi-channel base.
03
Ownership taken
Full-stack development, e-commerce, payment integrations, operations and admin.
04
Outcome
A working store base with catalog, checkout, orders, invoices and admin connected in one flow.
Decisions and scope
Why administration was part of the scope
The starting point required selling and managing orders. The MVP therefore connects the public store with operations: catalog, checkout, customer account, invoices, emails and shipping. Scope covers continuing an order after payment as well as presenting products.
What the case demonstrates
The public website allows inspection of the storefront and purchase journey. This case also documents the backend and administration included in the MVP, which are not public visitor pages. It describes technical delivery for a direct client; no sales uplift or conversion rate is attributed without comparable commercial data.
How this applies to your agency
A functional e-commerce delivery with admin, payment, email, invoicing, logistics and operational base.
Project context
Open public website- Context
- Artisan brand with direct sales, its own catalog and order operations.
- Frame
- Direct client with authorization to show and link the work.
- Role
- Full stack, e-commerce, payment integrations, operations and administration.
- Visibility
- Public case linked with authorization.
Technology and decisions
- Technical base
- Next.js, TypeScript, database, payments, email, PDFs and deployment.
- Time frame
- MVP by phases until sales, operation and minimal administration were covered.
- What I learned
- For a small e-commerce, showing product is not enough: the system has to charge, register, communicate, ship and invoice.
Related services
Do you have a delivery with a similar risk?
With the objective, timing, current state and validation owner I can tell you whether there is a real fit and what I would review first.