The brand needed to sell online, not just show a landing page: catalog, cart, payments, orders, shipping, emails, invoices and admin.
What I did
I built the MVP end to end with public store, checkout, customer account, admin panel, PDF invoices, emails, shipping and multi-channel base.
My responsibility
Full-stack development, e-commerce, payment integrations, operations and admin.
Decisions and scope
Why administration was part of the scope
The starting point required selling and managing orders. The MVP therefore connects the public store with operations: catalog, checkout, customer account, invoices, emails and shipping. Scope covers continuing an order after payment as well as presenting products.
What the case demonstrates
The public website allows inspection of the storefront and purchase journey. This case also documents the backend and administration included in the MVP, which are not public visitor pages. It describes technical delivery for a direct client; no sales uplift or conversion rate is attributed without comparable commercial data.
